We’re a company with heart. That’s what we always say. But what does that mean? Does it mean we care about giving back? Does it mean we love our jobs? Does it mean we have lots of love to give? The answer is yes to all of those, but it also means something more, something that really speaks to the root of our company and what is important to us.
You know those little satin and plaid hearts you put in your furry friends? We’ve had those forever. Even though they looked a little different, they were still part of the process from the very beginning. But we never realized the power of the hearts until a few weeks after opening our first store at the St. Louis Galleria. The store had been beary busy from the start. A phone call came in at the end of the day, right before the weekend. “We’re running out of hearts.” The manager on the line said they had become so popular that they probably wouldn’t have enough to last the weekend.